A Call to Design a Playable Museum and Win €10,000 from Museo Marino Marini

The Marini S.Pancrazio Foundation – Museo Marino Marini in Florence, Italy launches the second edition of the “Playable Museum Award”. The open call challenges creatives and visionaries from all over the world to imagine the museum of the future – a “playable” museum, an interactive museum where technology fuels creativity, stimulating ideas through play. Submissions should propose ideas that involve experimentation and playfulness, offer a creative use of technology, and work to rethink the connection between people, the artworks, and the museum. The only limit is your imagination.  A commission of international experts from prestigious institutions will evaluate the submissions and will assist the winners in carrying out their project. The composition of the commission will be announced during the course of the call.

Playable Museum Themes:

1. Combine technology and creativity to surprise the visitor.
2. Encourage new physical or digital connections between the museum and the urban space around it.
3. Promote dialogue between individuals, specifically reaching out to connect those who are not well-connected with the museum.
4. Transform the museum into a place that goes beyond conservation and preservation, making it into a productive cultural and artistic hub.
5. Imagine ways to personalize the museum visit according to the different needs of each visitor.
6. Create new ways of connecting visitors and the museum, in particular before and after they visit.
7. Make the museum a space that is alive and joyful, a place that brings happiness.
8. Start up a dialogue between the works of art and the visitor.
9. Engage younger generations (Millennials) through technology, employing ways that are familiar to them.
10. Transform or co-mingle the narrative and artistic languages used to describe the museum.

Who can participate?

1. They are looking for artists, designers, urban planners, cultural managers, stylists, makers, artisans, developers, storytellers, architects, game designers, video game creators, musicians, writers, graphic artists, physicists, mathematicians, biologists, chemists, and creators of virtual/augmented reality… but above all, Imagineers and dreamers accustomed to thinking outside the box and capable of turning their proposed ideas into a concrete reality.
2. The projects must be new and original, and not previously proposed or published. They do not need to focus on the “Museo Marino Marini” specifically, or any museum in particular, but instead they should address the concept of the “museum” in its broadest sense. They must not be submitted for consideration elsewhere at the date of application. In addition, the project must be feasible and implementable during 2019.
3. Individuals, groups of individuals, non-profit, and for-profit organizations from any country in the world may participate.

The Award:

1. a grant of € 10.000 (ten thousand Euro) dedicated to the realization of a prototype of the project.
2. support from mentors and advisors for the implementation of the chosen idea.
3. the possibility to access technological and design advice, for testing and the use of museum/urban spaces.
4. a communication campaign that will give visibility to the project.

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