TikTok Jobs in UAE: SMB Regional Marketing Lead

TikTok is offering a job opportunity in UAE as a SMB Regional Marketing Lead. The SMB Global Business Marketing team fuels the innovative thinking, creative and campaign solutions that imagine the future of TikTok SMB marketing and inform the efforts of the regional SMB marketing teams. We are creative entrepreneurs at heart, ready to dig in and capitalize on the potential and opportunities of the platform and to share the secrets of success with small businesses. Our purpose is to inspire, educate and unlock the possibilities on TikTok for small and medium sized businesses and agencies around the world.

1. Work with Sales, Product and Marketing leadership to identify common SMB marketing needs for the local region
2. Design and oversee the execution of bespoke campaign solutions working in close partnership with Product, Ecosystem and Sales teams.
3. Collaborate with Global SMB marketing counterparts to pilot new campaign approaches and channel strategies
4.  Evaluate campaign performance and provide reporting on optimization opportunities and learnings that can be scaled across all regions
5. Help to scale successful campaign models to other regions by working with global and regional SMB marketing counterparts.
6. Evaluate competitor SMB campaigns and report on trends, opportunities and learnings for the Global Business Marketing SMB team

1. 5 to 10 years of experience in a strategy or creative strategy role
2. A deep understanding of the Small & Medium Businesses industry is needed
3. Experience within a top tier creative agency, brand creative group or a strategy role within a technology company
4. Portfolio of work
5. Strong grasp on culture, with a keen understanding of what is relevant and an eye for upcoming trends
6. Expert written and verbal communicator, with the ability to articulate abstract creative concepts
7. Ability to identify opportunities, develop project scope and independently lead ideation and execution
8. Understanding of platforms and social media best practices - especially on TikTok
9. Excellent verbal and written language skills in Arabic and English required.

About TikTok:

TikTok is the leading destination for short-form mobile video. Its mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

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