Job Opportunity in UAE as a Media Planning & Activation Lead at Unilever

Unilever offers a job opportunity in UAE as a Media Planning & Activation Lead.

You will be responsible for:

1. Designs regional BU(s) media plan and allocate budgets for holistic plans that cover all media and all platforms including retailer media.
2. Manages media activation based on marketing plan/activity calendar incl. mobilizing/coordinating digital hub channel specialists to deploy locally.
3. Collaborates with CD/dComm teams to ensure the full end-to-end plan works on and offline with key customers​.
4. Work with the agencies/external partners to bring media plan execution to life.
5. Drive Best in class Holistic Media Planning and execution.
6. Lead and coordinate and deliver best-in-class holistic media plans (offline and online) for the BU that fully leverage data and insights to target media effectively, and are accountable for building brand power.
7. Drive best practice and thought leadership.
8. Dock into various cross-functional disciplines (CRM/PRM, Technology/Uni-Ops, and CMI (Consumer and Market Insights). Land core cross-functional capabilities and best practices locally.
9. Drive Media and digital media innovation – pioneering the future of media and data-driven marketing through a continuous test, learn, and scale approach. Areas will include connected TV, live streaming, social commerce, podcasts, DTC, etc.
10. KPIs and Dimensions.
11. Increased brand power.
12. Quality of media and brand execution, and innovation.

You must have:

• Ability to advise on all things media and data-driven marketing to internal stakeholders through the depth of media knowledge, providing expertise on specific channels and opportunities, data strategies, including eCommerce, and by explaining complex information in an easily digestible way.
• Collaboration skills that encourage multi-stakeholder projects to thrive.
• Problem-solving mindset, ability to work with agility, and adapt to changing media and market conditions. 
• Strong analytical skills to define, interpret and respond to data insights.
• Outstanding communication skills to focus on stakeholders and embed best practices.
• Cutting-edge understanding of media and brand communication landscape.
• Advertising/Media budget management experience.
• Experience in driving change and embedding innovation in the business.
• Experience in data-driven marketing and performance/eCommerce.

About Unilever:

If you join Unilever, you’ll become part of a leading-edge company, where you’ll work with outstanding brands and outstanding people to drive sustainable business growth. 

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