Price: 10.99 USD
Rating: 5 (5 reviews)

<p style="text-align: justify;">Coursera Platform is offering a free <a href="https://www.for9a.com/en/opportunity/category/Online-Courses">online course</a> On the theme of Marketing Analytics with Meta.</p><p style="text-align: justify;">This course explores Meta Marketing Analytics Tools. You&rsquo;ll learn how the advertising platform works and you&rsquo;ll learn to create ads using Meta Ads Manager. Then, you&rsquo;ll learn how Meta reports results and how you can customize the reports to match your business goals. You&rsquo;ll also learn how you can use Meta experiments to evaluate the effectiveness of your advertising campaign. You&rsquo;ll learn to optimize ads with A/B testing and you will explore how you can integrate data from Meta campaigns in marketing mix modeling. In this course, you&rsquo;ll also find a summary of Meta&rsquo;s recommended approach to data analysis.</p><h3 style="text-align: justify;">Course duration:</h3><p style="text-align: justify;">Approx.&nbsp;13&nbsp;hours to complete.</p><h3 style="text-align: justify;">This course is for:</h3><p style="text-align: justify;">This course is for people who want to learn how to use Meta Ads Manager to conduct advertising effectiveness tests and evaluate their campaign results. Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate. Ideally, learners have already completed course 1 (Marketing Analytics Foundation), course 2 (Introduction to Data Analytics), course 3 (Statistics for Marketing), and course 4 (Data Analytics Methods for Marketing) in this program.</p><h3 style="text-align: justify;">Course topics:</h3><ul><li style="text-align: justify;">Fundamentals of Facebook Ads Manager: In the first week you will be given an overview of Facebook Ads Manager. You will learn how to create an ad campaign with Facebook Ads Manager, including how to navigate the ad auction, determine your target audience, select the appropriate objective, and develop your ad creative.&nbsp;</li><li style="text-align: justify;">Analyzing Campaign Results: This week you will learn how to navigate and customize reports in Facebook Ads Manager. You will learn how to analyze the reports and evaluate your campaign outcomes against your goals.</li><li style="text-align: justify;">Running Facebook Experiments: In week 3, you&rsquo;ll learn how to run Conversion Lift and Brand Lift tests on Facebook Ads Manager. You&rsquo;ll learn how to evaluate the results of these tests and how these results can inform the future of your campaign.</li><li style="text-align: justify;">Optimizing Your Marketing Mix: This week you will learn how to optimize your marketing by running effective A/B tests. You&rsquo;ll also learn about Marketing Mix Modeling integrated with data you&rsquo;ve gathered from Facebook Ads Manager and how it can be used to optimize the effectiveness of your marketing efforts.&nbsp;</li><li style="text-align: justify;">Marketing Analytics in Action: In the final week, you will dig deeper into how to best assess your goals and KPIs through formulating and testing hypotheses. You&rsquo;ll learn how to use test results to formulate next step recommendations for your marketing campaigns. Later in the week you&rsquo;ll be given a template to create presentations for communicating your results effectively to stakeholders as well as best practice tips for conducting the presentation itself.&nbsp;</li></ul><h3 style="text-align: justify;">Course costs:</h3><p style="text-align: justify;">Marketing Analytics with Meta is part of the larger Meta Marketing Analytics Professional Certificate. Your 7-day free trial includes:</p><ul><li style="text-align: justify;">Unlimited access to all courses in the Specialization including: Watching lectures, trying assignments, participating in discussion forums, and more.</li><li style="text-align: justify;">Canceling option at any time: No penalties - simply cancel before the trial ends if it's not right for you.</li><li style="text-align: justify;">$79 USD per month to continue learning after trial ends: Go as fast as you can - the faster you go, the more you save.</li><li style="text-align: justify;">Certificate when you complete, that you can share on your resume, LinkedIn, and CV.</li><li style="text-align: justify;">Learner who can&rsquo;t afford to pay required fees is eligible to apply for financial aid, that allows him/her to get everything a fee-payer learner gets.</li></ul><p style="text-align: justify;">See more available <a href="https://www.for9a.com/en/opportunity/category/Scholarships/Master">Master&rsquo;s scholarships</a> on For9a&nbsp;</p><p style="text-align: justify;">See more available<span dir="RTL">&nbsp;</span><span dir="RTL"><a href="https://www.for9a.com/en/opportunity/category/Competitions-and-Awards"><span dir="LTR">competition and awards</span></a></span><span dir="RTL">&nbsp;</span>on For9a</p>

74796-46972-marketing-analytics.jpg

<p style="text-align: justify;">Coursera Platform is offering a free <a href="https://www.for9a.com/en/opportunity/category/Online-Courses">online course</a> On the theme of Marketing Analytics with Meta.</p><p style="text-align: justify;">This course explores Meta Marketing Analytics Tools. You’ll learn how the advertising platform works and you’ll learn to create ads using Meta Ads Manager.</p>

الأقسام

روابط فرصة

Free Online Course offered by Coursera: Marketing Analytics with Meta

Taught by