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<p style="text-align: justify;">Coursera Platform is offering a free <a href="https://www.for9a.com/en/opportunity/category/Online-Courses">online course</a> on the theme of Marketing Analytics Foundation.</p><p style="text-align: justify;">This course lays the foundation of marketing analytics. You&rsquo;ll learn the basic principles of marketing. You&rsquo;ll learn the role analytics plays in digital marketing and how data is collected and managed for marketing. You will also learn basic privacy regulations that govern the online marketing space as well as common challenges when working with marketing data.</p><p style="text-align: justify;">Regardless of your current marketing and analytics experience, this course will help you build a solid foundation for incorporating data into your marketing efforts. Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate.</p><h3 style="text-align: justify;">Course duration:</h3><p style="text-align: justify;">Approx.&nbsp;12&nbsp;hours to complete.</p><h3 style="text-align: justify;">Course topics:</h3><ol><li style="text-align: justify;">The Importance of Analytics in Marketing: This week you will learn the importance of data and analytics in marketing and how they inform marketing decisions. You&rsquo;ll also be briefly introduced to basic marketing principles.</li><li style="text-align: justify;">Marketing Data Sources: In week 2 you will gain an understanding of how data is collected and used in digital marketing. You will learn the difference between first, second and third party data and will get an overview of the Facebook pixel and its use.</li><li style="text-align: justify;">Marketing Measurement and Analytics Tools: This week you will learn how spreadsheets are used to visualize and analyze data for marketing. You will be introduced to Google Analytics and Facebook Ads Manager and how these tools are used to provide data for marketers to analyze.</li><li style="text-align: justify;">Data and Privacy: In the final week you will learn about the regulations around gathering and using online data and consumer&rsquo;s rights.&nbsp;</li></ol><h3>Course objectives:</h3><p style="text-align: justify;">By the end of this course, you will be able to:</p><ul><li style="text-align: justify;">Describe how data and measurement inform a marketing action</li><li style="text-align: justify;">Describe the basic principles of marketing</li><li style="text-align: justify;">Identify why measurement and analytics matter in digital marketing</li><li style="text-align: justify;">Describe how data is collected and related to digital marketing</li><li style="text-align: justify;">Explain the significance of the privacy regulations that govern the online marketing space</li><li style="text-align: justify;">Describe the Meta pixel and how it is created on the Meta platform</li><li style="text-align: justify;">Describe how information is recorded on mobile devices</li><li style="text-align: justify;">Explain how an API connects data captured offline to an online platform</li><li style="text-align: justify;">Describe common platforms for online data management and evaluation</li><li style="text-align: justify;">Navigate Google Analytics and Meta Ads Manager reports</li></ul><h3 style="text-align: justify;">Course costs:</h3><p style="text-align: justify;">Marketing Analytics Foundation is part of the larger Meta Marketing Analytics Professional Certificate. Your 7-day free trial includes:</p><ul type="disc"><li style="text-align: justify;">Unlimited access to all courses in the certificate including: Watching lectures, trying assignments, participating in discussion forums, and more.</li><li style="text-align: justify;">Canceling option at any time: No penalties - simply cancel before the trial ends if it's not right for you.</li><li style="text-align: justify;">$49&nbsp;USD per month to continue learning after trial ends: Go as fast as you can - the faster you go, the more you save.</li><li style="text-align: justify;">Certificate when you complete, that you can share on your resume, LinkedIn, and CV.</li><li style="text-align: justify;">Learner who can&rsquo;t afford to pay required fees is eligible to apply for financial aid, that allows him/her to get everything a fee-payer learner gets.</li></ul><p style="text-align: justify;"><strong>See more available&nbsp;</strong><a href="https://www.for9a.com/en/opportunity/category/Grants"><strong>grants&nbsp;</strong></a><strong>on For9a</strong></p><p style="text-align: justify;"><strong>See more available&nbsp;</strong><span dir="RTL"><a href="https://www.for9a.com/en/country/Jordan"><strong><span dir="LTR">job opportunities in Jordan&nbsp;</span></strong></a></span><strong>on For9a</strong></p>

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<p style="text-align: justify;">Coursera Platform is offering a free <a href="https://www.for9a.com/en/opportunity/category/Online-Courses">online course</a> on the theme of Marketing Analytics Foundation.</p><p style="text-align: justify;">This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing. You’ll learn the role analytics plays in digital marketing and</p>

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Free Online Course as Marketing Analytics Foundation from Coursera

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