Free Online Course on Social Media Management by Coursera: Social Media Management

Coursera Platform is offering a free online course on Social Media Management .

This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world application of your skills through a content management project.

Course duration:

Approx. 13 hours to complete.

Course topics:

• Establish Your Presence: In week 1, you will learn how to establish your business presence on social media, and practice doing so, and how to create a brand using the EPIC brand framework.
• Social Media Content: This week you will learn the elements of a post and how to create one for a business using text and images effectively.
• Social Media Content Management: This week you will learn how to identify what to post and manage your content. You'll also learn how to moderate social media conversations and you’ll practice building a content calendar.
• Evaluate Your Efforts: This week you will learn how to evaluate and optimize your social media marketing efforts. You'll practice using real world data to improve on your posts and optimize your efforts.

Course objectives:

By the end of this course, you will be able to:

• How to establish and manage a social media presence
• How to create a brand, tone, and voice for a social media presence
• How to manage a content calendar for a social media presence
• How to evaluate the performance of content on social media and how to iterate on that performance

Course costs:

Social Media Management is part of the larger Meta Social Media Marketing Professional Certificate. Your 7-day free trial includes:

• Unlimited access to all courses in the Specialization including: Watching lectures, trying assignments, participating in discussion forums, and more.
• Canceling option at any time: No penalties - simply cancel before the trial ends if it's not right for you.
• $49 USD per month to continue learning after trial ends: Go as fast as you can - the faster you go, the more you save.
• Certificate when you complete, that you can share on your resume, LinkedIn, and CV.
• Learner who can’t afford to pay required fees is eligible to apply for financial aid, that allows him/her to get everything a fee-payer learner gets.

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